Absolut Vodka unveils new bottle design
06 September, 2021
Absolut Vodka has announced a new bottle, the brand’s biggest design update since 1979.
Pernod crafts Absolut range for bartenders
01 April, 2013
Pernod Ricard USA has announced the launch of the on-trade exclusive, Absolut Craft, a new three-product line of its Swedish vodka brand, co-created by bartender Nick Strangeway.
Absolut reports 6% growth
02 September, 2011
Absolut Vodka, part of the Pernod Ricard group, has revealed that its annual sales value and volume grew by 6% during the period July 1 2010 to June 30 2011.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
